Louise-Lotte is a Dutch designer, who was born and raised in Breda, The Netherlands, for 18 years of her life. After high school she went to work as an au pair for a year in the US of A. During her year in Baltimore Maryland, she took drawing classes at the Maryland Institute College of Art (MICA). After that year, she moved back to live in The Netherlands, to start her studies in fashion design at Charles Montaigne Fashion Institute in Amsterdam. She received her “propedeuse” but decided to change to graphic design instead and move back to United States.
She finished her studies at University of Maryland Baltimore County (UMBC) with a Bachelors degree in Visual and Performing Arts with an emphasis in Graphic Design in 1996. During her studies she worked in the Chairmans office, Visual Arts Gallery and was co-President of the Visual Arts Department Student organisation.
But after all the corporate branding I became curious about the campaign side of the business. I moved over to Qi-ideas. Qi made online campaign sites for fast moving consumer goods like Bacardi, Heineken Music, Heineken Beertender, Heineken.nl, Philips, KPN and Stimorol. Stimorol was an international site for Belgium and The Netherlands. Exciting times. I ended up moving to Belgium for my Belgian love and started working for Duval Guillaume Brussels. At DGE she worked integrated, on- and offline teams together for national and international clients for the Antwerp and NY offices. She worked for clients such as Hyundai Cars, Rizla papers, Bazooka Bubble Gum, Senseo. At Duval Guillaume her team won Gold at New York Festivals for the Bazooka Bubble Gum campaign for the relaunch of the Bazooka Bubble Gum brand. This site was one of the first websites where social media generated content became a big part of the campaign due to the people uploading their Bazooka zooka Bubble Gum dances to YouTube. Also Hyundai I-30 car launch won an award at the MIXX awards, on this site people were given tools to create a hype around their own reason to have the car.
She moved over to Boondoggle, right after the name change from I-merge. At Boondoggle she worked with the creative teams integrated on projects and created designs for on and offline, national as well as international. For clients such as Heineken Music Ireland, where she made designs for several festivals as well as websites for Immotheker and their brochures and Getty Images and Stad Mechelen who needed a complete rebranding after their logo was redesigned. But also banks like Dexia and schools like T-groep. After 3,5 years and the birth of my second son, I started looking for an agency closer to home and started at Wijs.
At Wijs she worked mostly for small to middle large start-ups and grew with the company to larger family owned businesses and finally to international clients and brands such as Hyundai Heavy Industries, Carglass B2B, Teleroute (in 16 countries) but also Jetair and Sunjets and ABK bank. She designed logo’s, styleguides, powerpoints, facebook apps and facebook pages and websites in an integrated approach. Finally she left the company in september 2013 and is now available for freelance projects.